Nissan's luxury brand Infiniti leaves Britain

Nissan to end Sunderland production of luxury Infiniti brand

Nissan employs about 200 workers on Infiniti production in Sunderland.

'Unite is confident however that workers on the Infiniti Q30 production line who want to stay with Nissan can be redeployed within the Sunderland plant onto other models, ' he said.

Infiniti said this decision was part of a restructuring plan that allows it to focus purely on its most active markets - namely, North America and China.

Nissan has also earlier announced the cancellation of plans to build the next-generation Nissan X-Trail at the British facility.

A statement released on Tuesday confirmed the luxury auto maker will terminate United Kingdom production of vehicles at the Sunderland plant, putting around 250 jobs at risk.

Unite has said there should be job redeployment when it ends the production of its Infiniti Q30 and says it would be working closely with the company to protect the jobs of workers affected by the carmaker's decision.

Nissan to end Sunderland production of luxury Infiniti brand

A spokesman said that the targets could be met by Infiniti, like any other auto maker, with investment in electrified technology, but there was no viable way of the company to do so. Infiniti intends on electrifying its portfolio by 2021, which might not be fast enough for Europe's liking.

Infiniti has struggled to effectively meet emissions and other regulatory requirements in Europe, Hale said, referring to stringent Euro 6 emissions requirements and other regulatory challenges.

Instead, Nissan plans to promote the Infiniti brand in the USA and Chinese markets.

"Infiniti markets and sells independently as a premium brand", a company representative explained to The Drive.

Although it admittedly sells cars for a niche segment, Infiniti's sales in Europe are disastrous, and have been so ever since 2003.

Infiniti, the premium vehicle arm of Nissan Motor, will terminate its business in Europe in early 2020.

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