Spotify launches music streaming service in India

Spotify premium

The Spotify app adds approximately 30,000 new tracks on average each day and has over 3 billion playlists available which can justify the service being more expensive that its counterparts. Its online audio market is likely to grow with increasing smartphone penetration and investments in music, besides its rich music culture.

"Indians love music. It's an inherent part of our lifestyle and culture, whether we pray, work, or relax", Spotify India's managing director Amarjit Singh Batra said in a statement.

Spotify offers more than 40 million songs and 3 billion playlists across favourite music in Indian and global music, across moods and moments. One Plus, Anheuser-Busch InBev and GoUSA will exclusive advertising launch partners with Spotify in India. Apple charges Rs 120/month for its services in India, while Jio Saavn charges Rs 120 for its Lite version and Rs 250 for the Pro version.

-Play everywhere: Play Spotify in your vehicle, on TVs, voice and wifi speakers, plus explore integrations with Google Maps, Tinder and Instagram, amongst others.

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He continues: "Spotify pioneered music streaming a decade ago, and has constantly reinvented itself to bring the best music experience to the world, and now to India". Warner had sought to block it from offering Indian consumers songs by hit artists like Michael Buble, 21 Pilots, Green Day, Katy Perry and Ed Sheeran over. Warner Music had filed an injunction to prevent the Swedish firm from offering songs from its roster of songwriters in the country.

In January this year, Spotify had inked a global content deal with T-Series that gave it access to the latter's entire Indian song catalogue including Bollywood and regional movie soundtracks, as well as a non-film albums and emerging artist content. "WMG revoked a previously agreed upon publishing licence for reasons wholly unrelated to Spotify's launch in India", a Spotify spokesperson told BusinessLine. "The mobile internet revolution has led to a rapid rise in the number of connected Indians, making music streaming the preferred way to enjoy music here".

Considering that Spotify has over 207 million active users worldwide, one has to wonder whether its competitors in the Indian market - JioSaavn, Amazon Music, Gaana, Google Music, and Apple Music - have anything to worry about. However, it has licencing agreements with Universal and Sony in place. For instance, "multi-language music recommendations" feature uses Spotify's music recommendation engine that can now be tuned to Hindi, Punjabi, Tamil and Telugu. Spotify also doesn't offer top-up plans in the US.

The court has deferred the application for the injunction while also asking Spotify not to pursue proceedings for claiming statutory license with the Intellectual Property Appellate Board for a period of four weeks.

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