Apple reportedly wants to keep 50% of subscription news service revenue

Apple Air Pods 2 will look the same

On Tuesday a report from The Wall Street Journal detailed Apple's desire to keep 50-percent of the monthly subscription revenue from the program, giving the other 50-percent to publishers.

Apple will reportedly host a March 25th event at The Steve Jobs Theatre in its Apple Park campus where it's expected to unveil its rumoured subscription news service.

According to WSJ, news publishers are not so happy with this news subscription plan as Apple is demanding half the revenue.

However, Apple has been holding events in March for years, so it's not entirely surprising news.

Big publishers are pushing back against Apple's alleged financial terms for a news subscription service, sources have claimed.

A premium news subscription could cost around $10 per month, the same that Apple Music now costs.

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"Sources described the event as subscription services focused, but declined to say anything about Apple's standalone video streaming service which is also rumored to debut in 2019". Although the company has unveiled new iPads during events held in March in years past, the report indicates a subscription news service will be the focus of the event. We've appreciated Apple's thoughtfulness and leadership on a number publisher concerns over the a year ago. The New York Times and the Washington Post are said to be among the publishers that are not happy with Apple's terms.

Past rumors have suggested that the original TV content platform could be launched this spring, which would line up with a March 25 event.

But this new service would combine content from news services who lock their content behind a paywall.

Of course, Apple hasn't confirmed any details about an upcoming event, or even the existence of a paid-for news service.

CNBC also notes that the core of the argument may be Apple's push for a 30 percent cut of sales made through its service. Others have transitioned to locking all content behind a paywall, while others offer a certain amount of free content to all readers, requiring payment to access the rest.

We've asked Apple for comment and will update this story with any response.

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