Facebook (FB) Shares Gap Up on Analyst Upgrade

Trust Trumps Money For Facebook As It Gears For 2018 Earnings

The Wall Street Journal reports that Facebook has posted a record quarterly profit, reporting per-share earnings of $2.38 in the fourth quarter; up from $1.44 a year ago and beating Wall Street analysts projects of $2.18. Sales came in at $16.64 billion, beating estimates by $230 million. This is about 9 percent increase year over year. As a group, equities research analysts predict that Facebook, Inc. will post 7.33 earnings per share for the current year.

"Our community and business continue to grow", co-founder and chief executive Mark Zuckerberg said in an earnings release. As of December 2018, Facebook daily active user base was over 1.52 billion, according to the report.

For most of 2018, Facebook grappled with a host of troubles such as the scandal involving former British consulting firm Cambridge Analytica, which was accused of illegally accessing data of more than 87 million Facebook users without their prior knowledge.

"It's clear that overall, the Facebook family of apps has the breadth of formats and the reach marketers are looking for when it comes to engaging with their audiences and placing ads", says Yuval Ben-Itzhak, CEO of Socialbakers - a Facebook marketing partner.

But it has also been battered by criticism that it was more focused on growth than protecting users or thwarting deception, bullying and harassment.

Data source: Facebook Q4 earnings presentation.

Facebook ads, and those of larger rival Google, are still more relevant and effective than most other options, precisely because the companies collect so much information on activity across the internet and beyond. "Most of Facebook's advertisers have no other place to go with a return on investment this good". The stock rose 4.3 percent in the regualr session. The company said eventually, it will no longer report how many people use the social network.

5 killed, 2 injured when plane crashes into California home
Allen Kenitzer, a spokesman for the Federal Aviation Administration, said the aircraft went down under unknown circumstances. Video posted on social media sites showed panicked residents running to a suburban home that was engulfed in flames.

This appointment has been announced just days after Facebook revealed its plans of integrating WhatsApp, Facebook Messenger and Instagram to allow users to message each other across platforms.

Advertising revenues for 2018 were a staggering $55bn.

"Hundreds of millions of people are using Marketplace on Facebook now, and a lot of people are using that in countries where WhatsApp is the primary messaging app that they use".

However, Facebook still grew its ARPU significantly across all four regions, indicating that advertisers weren't deterred by its headline-dominating privacy and security issues.

These metrics are a key signal to investors and others about how the company is doing and how quickly it's growing.

The platform is behind free, stand-alone smartphone apps Instagram, Messenger and WhatsApp, each of which has more than a billion users.

While Facebook is still the most popular social media channel in Singapore, it seems to be following the global trend of losing its younger users.

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