Samsung adds rival Apple's iTunes to TVs

Samsung's 2019 range of smart TVs will debut the a new iTunes app from Apple

Instead of having to buy an Apple TV to get Apple's show on the living room big screen, users will now be able to share them directly from their iPhones. This will hapen by way of a new iTunes Movies and TV Shows app that will debut only on Samsung Smart TVs in more than 100 countries.

With AirPlay 2 support, Samsung customers will be able to effortlessly play videos, photos, music, podcasts and more from Apple devices directly to Samsung Smart TVs, including QLED 4K and 8K TVs, The Frame and Serif lifestyle TVs, as well as other Samsung UHD and HD models. Last year's Samsung Smart TV models will get these new features via a firmware update, while all 2019 models will come with them built in. As AirPlay 2 devices, the TVs will show up as screens to which content can be sent on iOS and macOS, just like an Apple TV or AirPlay speaker. Indeed, it didn't take long before Vizio officially announced its own adoption plans for the feature, with its SmartCast-enabled TVs getting the feature at some point in the near future. The two companies battled it out in court for years, with Apple accusing Samsung of ripping off its ideas and violating its patents.

Apart from AirPlay 2 support, Apple is also bringing HomeKit support to television sets.

The Samsung deal could be a step toward Apple distributing content to devices made by others.

Woodland sizzles to lead Tournament of Champions, McIlroy in hunt
DeChambeau had said he would take advantage of the new rule that allows the pin to be left in for putts on the green. And I had that chance to make the bogey, which would have been a great bogey, but double was pretty disappointing.

Vizio announced at CES Monday that it is adding Airplay and Siri support to the newest version of its smart TV operating system, dubbed Smartcast 3.0.

Apple has a new streaming service with original content on the way.

Apple's influx of smart TV partnerships ahead of CES clearly show the company is becoming increasingly willing to play nice with third parties. Now thats smart. Leading TV manufacturers are integrating AirPlay 2 directly into their TVs, so now you can effortlessly share or mirror nearly anything from your iOS device or Mac directly to your AirPlay 2–enabled smart TV.

Apple has always been highly protective of its ecosystem, which is a double-edged sword for consumers - it helps ensure things work smoothly across Apple devices, but locks them into Apple's services and devices.

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