Tech giant unveils 3 new iPhone X versions, new Apple Watch

The gold space gray and silver finishes on iPhone Xs

It's also larger than a double-wide Snickers bar, a Batman toy and the heel on a pair of red 6-inch stilettos.

The world's first trillion-dollar company is seeking to widen its product's appeal amid slowing sales.

Find out about iPhone XS, iPhone XS Max and iPhone XR.

The XS Max, the priciest model, will also have a bigger battery, which Apple said would improve battery life by an hour and a half.

The iPhone XS Max has a starting price of $1,099 (for the 64GB variant); it is priced at $1,249 for the 256GB variant and $1,449 for the 512GB variant.

Two of the models will be available for preorder on Friday, and should ship within a few weeks. The iPhone Xs has a 5.8-inch diagonal screen, while the iPhone Xr screen measures 6.1 inches and the iPhone Xs Max comes with a 6.5-inch screen that is the largest yet for an iPhone.

Now the fact that the iPhone 6s was removed from Apple's online store is certainly no surprise given that the device is now about three years old.

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The iPhone XR sports a 6.1-inch LCD screen of 1792 x 828 resolution. Instead of using stainless steel like the iPhone X and XS, the XR uses 7000 series aluminium for its metal frame. The price for the iPhone XS starts at $999 for the 64 GB model and goes up from there for 256 GB and 512 GB. On an annual basis, the number of iPhones the company has been selling recently has barely budged and is actually down from what it sold three years ago. Apart from the iPhones launched, Apple also upgraded its smartwatch, the Apple Watch series 4, with a larger display and enhanced smart features.

"I think Apple did extremely well here", GlobalData analyst Avi Greengart said after checking out the new offerings at the unveiling at the company's headquarters in Cupertino, California.

The speaker is 50% louder.

The new Watch, which comes in 40 millimeter and 44 millimeter sizes, now has electrodes, letting you take an electrocardiogram. Pricing: $699 (40mm) and $749 (44mm).

The new iPhone XR features Apple's first Liquid Retina Display.

Read on to find out everything we know about the brand new iPhone XR. Both will have dual SIM capability meaning you can have two numbers on the same phone. As for the iPhone XS and iPhone XS Max lineup, Cook says, that it is "the most advanced iPhone we have ever created". Customers can adjust the depth of field after they take the picture.

While boasting new levels of waterproof technology and a better camera, the reveal wasn't particularly shocking when compared to previous iterations of the iPhone. Under this, you can change the Bokeh effects even after clicking the photo. Apple's new A12 Bionic chipset is either the world's first or second 7-nm mobile processor (Huawei and Apple are both claiming to be first) and is obviously more powerful and faster than the iPhone X's A11 chipset.

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