Nike's sales surge after controversial Colin Kaepernick 'Just Do It' campaign

Colin Kaepernick

What's your reaction to Colin Kaepernick becoming the new face of Nike's Just Do It campaign?

A MI teen was a part of Nike's latest commercial featuring Colin Kaepernick.

According to Edison Trends, an e-commerce research firm, Nike's online sales soared 31 percent following labor day weekend.

"There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales but the Edison Trends data does not support that theory", Edison co-founder Hetal Pandya said in a statement to HuffPost.

The news generated plenty of online buzz, with social engagement around Nike and Kaepernick rising sharply this week, according to 4C Insights, a marketing technology company.

Nike believes that the campaign will create more business than it loses.

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The ad, which aired Thursday during the Philadelphia Eagles' game against the Atlanta Falcons, focuses on the idea that anyone can achieve anything they set their mind to and that you should always dream big no matter your circumstance.

"I think Nike's trying to get out ahead of it and try and do something that's special".

After the ad was unveiled, people posted videos of themselves burning their Nike sneakers and sportswear to protest the company's decision to use Kaepernick. We all might disagree with the campaign, but it is Nike's right to feature who they want. As a camera pans to reveal Kaepernick's face, a reflection of a United States flag is visible on the facade of a building behind him.

The controversial advertisement portraying Kaepernick, who first took a knee during the national anthem in 2016 against police brutality, included a slogan that read, "Believe in something".

Jenkins said he thinks players should shift the focus of the debate away from the anthem itself and back to the issues they are trying to highlight. Woods, who has played golf with Trump (as well as three other presidents) tried to avoid controversy by saying it was important to "respect the office".

Two weeks ago, Woods was asked about his relationship with President Donald Trump, who has spoken out against the National Football League and the protests. "I honor our national anthem".

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