Colin Kaepernick Speaks Out in Nike’s New "Dream Crazy" Ad

Colin Kaepernick Nike

President Donald Trump said Nike is one of his tenants and pays "a lot of rent" during an interview about the company's controversial ad featuring Colin Kaepernick.

But now that the news is out that Nike is planning to run an ad featuring Kaepernick during the NFL's now-signature kickoff event, this year featuring the reigning Super Bowl champion Eagles hosting the Falcons, the league would likely take a big hit by not letting it air. "Even if it means sacrificing everything" - which is exactly what Kaepernick has done.

One money manager, however, didn't think Nike would be hurt by any Kaepernick backlash. Nike's decision to mark the 30th anniversary of its "Just Do It" campaign with a poster of Kaepernick announcing: "Believe in something". Some people, from country singers to UFC fighters and shoe-burning football fans, took issue with Nike's stance, believing Nike does not respect the American flag or the US military because Kaepernick elected to kneel during the national anthem in protest of social injustice and racial inequality.

"I'm guessing they're waiting to see how strong that identity goes with Colin Kaepernick", Morgan said.

The NFL released a statement Tuesday, saying it "believes in dialogue, understanding and unity". The NFL made a decision this year that their players, if they were on the field would stand for the National Anthem and our Flag. Under terms of the agreement, which takes effect after the current contract expires in 2020, the company will provide all teams with uniforms and sideline apparel. Nike shares are up 28 percent so far this year, outpacing the S&P 500 consumer discretionary sector.

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The ad depicts young athletes striving towards their goals and dreams even if the results seem "crazy". There were 3.4 million mentions of Nike on Twitter in the first 21 hours after Kaepernick tweeted the initial ad, social media management tool Sprinklr said.

The ad could ultimately alienate customers and turn them to rivals' products - which is not the objective of a marketing campaign, Saunders said. "They could've turned a dead eye to it", Stone said.

"I think it's important for brands to have a voice and stand for their beliefs", he said.

"Not long after the ad was released, an National Football League spokesperson said, "the social justice issues Colin and other athletes raised deserve our attention and action". "We work with the most vulnerable children in the community. They're focused on what they stand for, and if that upsets some users, so be it".

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