Instagram celebrates 1 billion users by announcing IGTV video platform

Instagram launches IGTV app for creators 1-hour video uploads		
		
	Josh Constine

       @	   
   	8 hours

The entertainment hub, titled IGTV, will allow its users to upload videos up to one hour long and will feature content from some of the social media industry's top stars.

"Five years after the launch of video on Instagram, we are excited to introduce IGTV which brings audiences closer to the creators they love".

IGTV is apparently being likened to television, hence the name, in that it will immediately start playing video as soon as it is opened whereas this is not the case in other, similar apps.

For example, you'll be able to witness LaurDIY unveiling her latest project, or King Bach sharing his newest comedy skit, both in the standalone app and/or direct from the Instagram app.

The videos can also apparently be viewed via the regular Instagram app, though the "IGTV" option doesn't seem to be popping up in creators' stories just yet.

India thump Afghanistan in maiden Test
However, Pandya chose to attack after Ashwin's departure as he hit a flurry of boundaries in Ravindra Jadeja's (20) company. I am used to his bowling and that was an advantage for sure. "I am really happy with the way I have been batting".

Facebook on Tuesday launched a separate effort to lure video makers away from YouTube, offering ways to make money on the Facebook app. YouTube said it plans to update its commercialization options this week. With this announcement, it appears Instagram is aimed at staying in the social territory, where individual creators and brands can build interactive connections with their fans. There is one big twist though - the videos are vertical only.

"We've come a really long way in just eight years, and it's thanks to this incredible community. that we've been able to launch IGTV", Instagram CEO Kevin Systrom said on stage at the event in San Francisco.

From there, users can swipe up in the app to find more content and can select from a series of tabs, including "For You, ' 'Following, ' 'Popular" and 'Continue Watching'. Instead of watching NBC or HBO, you'll be watching a friend or an Instagram star. It's not the first time Instagram has copied Snapchat. You register for the YouTube Partner Program from within the Creator Studio section of your YouTube channel. Total spending on online video ads in the U.S.is expected to rise from almost $18 billion USA this year to $27 billion in 2021, according to eMarketer.

IGTV won't have ads at launch, but they will most likely be added later.

In September, Instagram said it had some 800 million monthly active users. According to market-research firm eMarketer, video makes up 17% of all United States digital ad spending, and an increasing number of people are watching video on their phones.

Related news:

Hot News

isis-killer-beheading-video-story-top Kane disappointed by refereeing decisions despite England win
Jun 21, 2018 - 06:35
But again, the officials allowed play to continue with no word to the contrary from VAR referee Sandro Ricci and his team. You train hard, work hard and do a lot of stuff but recovery is just as important.

isis-killer-beheading-video-story-top Kawhi Leonard interested in NY
Jun 21, 2018 - 06:34
Should the Los Angeles Lakers go all-in for Kawhi Leonard? On the other hand, I can't see the Spurs making a trade with Cleveland. Given that the Spurs did make the playoffs last season, they might be willing to offer up their 2019 first-round selection.

isis-killer-beheading-video-story-top AMC Theatres launches subscription movie service to rival MoviePass
Jun 21, 2018 - 04:43
The offer includes other incentives, such as free upgrades on popcorn and soda, no online ticket fees and other loyalty bonuses. That represents a major inconvenience for many and that could make AMC's service worth the extra money for many moviegoers.

isis-killer-beheading-video-story-top Recording of Children Crying Adds to Anger over US Policy
Jun 20, 2018 - 04:44
Migrant advocates announced they would rally outside the federal courthouse in Phoenix on Monday afternoon to protest the policy. The Department of Health and Human Services said there are now 11,700 children under its care in 100 shelters across 17 states.

isis-killer-beheading-video-story-top David Warner to join St Lucia Stars in Caribbean Premier League
Jun 20, 2018 - 04:30
Bancroft is still contracted to Western Australia and Perth Scorchers and is set to join them for pre-season training in June. Following the Canadian league, Warner, along with Bancroft, will play in Darwin's limited-overs Strike League.

isis-killer-beheading-video-story-top Fernando Alonso wins Le Mans with Toyota after first attempt
Jun 20, 2018 - 04:29
The momentum shifted temporarily to the No. 7 vehicle after Buemi was penalized by 60 seconds for speeding in a caution zone. Buemi admitted that the aformentioned penalty cast doubts in his minds that winning the race was possible.

isis-killer-beheading-video-story-top Top Fox TV Producers Criticize Fox News Over Immigration Commentary
Jun 20, 2018 - 04:11
Powerful entertainment creators connected to the Fox network recently joined forces to denounce Fox News. Apatow called on more of those who work with or for Fox to speak out.

isis-killer-beheading-video-story-top Multiple people injured after London train station explosion
Jun 20, 2018 - 03:58
According to the Guardian , the police services investigating the inciden included Scotland Yard's counter terrorism command. Police were called to the station over reports of an explosion and people running a little after 7 p.m. on Tuesday evening.

isis-killer-beheading-video-story-top Gimenez scores to lift Uruguay over Egypt 1-0 in Group A
Jun 20, 2018 - 03:31
Instead, Marwan Mohsen starts up front, with Huddersfield Town man Ramadan Sobhi also not in the starting lineup. From 1970 until Friday, Uruguay had lost three games and drawn another three in its opening World Cup games.

isis-killer-beheading-video-story-top South Korean players swap training jerseys to confuse Swedish soccer spy
Jun 18, 2018 - 21:11
The win takes Janne Andersson's side joint top in Group F with Mexico after their shock win over reigning champions Germany. Andreas Granqvist (left) celebrates with teammate Albin Ekdal after scoring from the penalty spot against South Korea .

isis-killer-beheading-video-story-top Trump Dismisses IG Report’s Bias Conclusion as ‘Ridiculous’
Jun 18, 2018 - 20:19
Giuliani said he is opposed to having an interview but "the president wants to do it so we have to sort through it". The tension surrounding the investigation escalated on Friday, when a U.S.

isis-killer-beheading-video-story-top Magnitude 6.1 quake hits Osaka; no tsunami warning issued
Jun 18, 2018 - 20:02
The strongest shaking was north of Osaka, but the quake rattled large parts of western Japan, including Kyoto, the agency said. The natural disaster temporarily knocked out power to some customers near the city of Osaka- including a busy train station.

isis-killer-beheading-video-story-top Former Oregon Football Linebacker Fotu Leiato Found Dead
Jun 18, 2018 - 19:28
Authorities said Leiato was in his friend's vehicle when it crashed and rolled over into some brush on the side of the road. A memorial for former Ducks Linebacker Fotu Leiato is growing at the sight of the crash, near Autzen Stadium.

isis-killer-beheading-video-story-top Sarah Sanders, Raj Shah preparing to leave White House, CBS reports
Jun 17, 2018 - 03:03
Sources familiar with the situation said Trump's press team was experiencing heavy reshuffling in recent times . A source told the network that Sanders plans to leave by the end of the year.

isis-killer-beheading-video-story-top Fox apologizes for Robbie Williams' flippant finger at World Cup opener
Jun 17, 2018 - 02:50
USA broadcaster FOX has apologized for an obscene gesture shown by the British artist Robbie Williams. In Moscow took place the opening ceremony of the world Cup in 2018.